Maybe you've heard by now, Kate Moss has designed a new line for Rimmel. It's supposed to have some fantastic reflective elements that will hopefully make you look just like Kate! (Just kidding. No claims are being made by them to help you look just like Kate Moss.) In this photo she's wearing Shade 001 which I think is a really classic fire engine red. Great for those moments when you need some real Va-va-voom! There are 7 shades to choose from. Are you going to try one? And just out of curiosity, does having a celebrity behind a product make you more or less likely to try it?